Bring Retail To Healthcare

If you want a market driven system you need a retail model

Why Retail?

You may have seen people comment about this problem before. You may have experienced it yourself. It goes like this....

You: "Umm, excuse me I am just wondering how much it is going to cost for procedure X?"

Provider Front Desk: "Shock...."

Provider Front Desk: <Inner Voice> "Oh oh, someone is asking what things might cost."

Provider Front Desk: "Well, I can try to give my best guess, but given your benefits, current deductibles, not to mention..."

You: "No, I just want to understand the price for the service?"

And on it goes... while they explain to you they can't be sure what the facility you have procedure X done in might charge, or the other providers who might participate in the procedure. Or, what happens if there are complications?

Amazing isn't it. A system like Healthcare, where everyone is talking about cost but you can't even find out what things cost.

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