Bring Retail To Healthcare

Right now their is a battle underway to gain access to your PHR (personal health record). There are many players and all of them want to be your best friend. Microsoft and Google are struggling with how to make money from these health platforms without seeming evil. I suspect if they want to become a health portal for consumers they must find a way to detect the kind of services you might want and create a retail shopping experience right in the Health Portal. Think chronic care management mixed with finding the best priced services in an integrated shopping experience.